PRIVACY POLICY

Last updated: 10 August 2026

M514 (“we,” “us,” “our”) is committed to protecting your privacy in accordance with South Africa’s Protection of Personal Information Act, 2013 (POPIA) and the Consumer Protection Act, 2008. This policy explains what personal information we collect through m514.co.za, why we collect it, and what rights you have.

By using our website or placing an order, you consent to the practices described in this policy.

1. Who We Are

M514 is operated by MISSION5V14 (PTY) LTD, based in Cape Town, South Africa.

Contact details:

  • Email: info@m514.co.za
  • Address: 49 Grayling Street, Kuilsriver, Cape Town
  • Registration number: K2026206219

If you have any questions or concerns about how we handle your personal information, or wish to exercise any of your rights under POPIA, please contact us using the details above.

2. What Personal Information We Collect

We collect information you provide directly, and information collected automatically when you browse or shop with us.

Information you provide:

  • Name and surname
  • Email address
  • Phone number
  • Delivery and billing address
  • Order history and preferences
  • Payment information (processed securely by our payment provider — see Section 4; we do not store your card details)
  • Any information you submit via contact forms, customer support, or newsletter sign-up

Information collected automatically:

  • IP address
  • Browser type and device information
  • Pages visited, time spent on site, referral source
  • Cookies and similar tracking technologies (see Section 6)

3. Why We Collect Your Information

We use your personal information to:

  • Process and fulfill orders (payment, packing, shipping, order updates)
  • Communicate with you about your order, account, or inquiries
  • Send marketing communications and product drop announcements, where you’ve opted in
  • Improve our website, products, and customer experience
  • Detect and prevent fraud or misuse of our site
  • Comply with legal, tax, and accounting obligations

We only collect information that is necessary for these purposes, and we don’t use it for anything beyond what’s outlined here without asking you first.

4. Who We Share Your Information With

We don’t sell your personal information. We share it only with trusted third parties who help us run the business:

  • Payment processor: [Insert provider, e.g. PayFast / Yoco / Paystack] — to securely process payments
  • Courier/shipping partners: The Courier Guy (PUDO) — to deliver your order
  • Legal or regulatory authorities: where required by law

Each of these third parties is only given the information necessary to perform their function, and they’re expected to handle it securely.

5. Data Storage & Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration, or disclosure, including secure hosting and restricted access to customer data.

No online system is 100% secure, but we continuously work to safeguard your information and will notify affected users and the Information Regulator in the event of a data breach, as required by POPIA.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g. tax record-keeping).

6. Cookies

Our website uses cookies to:

  • Keep your cart and session active while you shop
  • Understand how visitors use our site (analytics)
  • Support advertising and re-targeting on platforms like Instagram/Facebook/TikTok, where applicable

You can disable cookies in your browser settings, though some parts of the site (like checkout) may not work properly without them.

7. Your Rights Under POPIA

As a data subject, you have the right to:

  • Be informed that your personal information is being collected
  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to the processing of your personal information
  • Withdraw consent for marketing communications at any time (e.g. via an “unsubscribe” link)
  • Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled

To exercise any of these rights, contact us at [Insert contact email].

Information Regulator contact details:

  • Website: justice.gov.za/inforeg
  • Email: complaints.IR@justice.gov.za

8. Marketing Communications

If you’ve opted in to receive marketing emails or messages from M514 (product drops, “Word of the Week,” mission updates), you can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly.

9. Children’s Privacy

M514 does not knowingly collect personal information from children under 18 without parental/guardian consent, in line with POPIA’s provisions for processing children’s information. If you believe a child has provided us with personal information without appropriate consent, please contact us so we can remove it.

10. Changes to This Policy

We may update this policy from time to time as our business or the law changes. The “Last updated” date at the top will reflect the most recent revision. Continued use of the site after changes means you accept the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, reach out:

  • Email: info@m514.co.za

M514 exists to serve and uplift — that includes being straightforward and trustworthy with your information.

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